Ciggs and Guinness sponsored by:

WarnerMedia - Senior Copywriter / Social Media Manager - Jan 2022 to Sep 2023
Warner Brothers Discovery — HBO Asia

Publicis Singapore - Freelance Copywriter - Dec 2021 to Jan 2022
Nespresso / Samsung / Audi / HUAWEI / Disney

BLK J HAVAS - Freelance Copywriter - Nov 2021 to Dec 2021
StarHub / Ministry of Education / Economic Development Board
Cycle & Carriage: Mercedes-Benz, Kia, Mitsubishi, Citroen / Kaplan / TD Ameritrade

Publicis Singapore - Freelance Copywriter - Oct 2021 to Nov 2021
Health Promotion Board / Audi / HUAWEI / Nespresso / McDonald’s

Grab Singapore - Copywriter - Nov 2019 to Oct 2021

HAVAS Worldwide Singapore - Copywriter - Dec 2017 to Nov 2019
GlaxoSmithKline: Panadol Cold & Flu, Panadol Kids, ENO, Physiogel, AcneAid

BBDO Singapore - Copywriter - Jan 2016 to Dec 2017
Daimler: Mercedes-Benz / VISA / Tiger Beer / Diageo: Guinness / Fonterra: Anmum / Arnott’s: Tim Tams

DDB Group Singapore - Copywriting Intern - Jan 2015 to Jul 2015
Cerebos: BRAND’S Essence of Chicken / McDonald’s

Wild Advertising - Copywriting Intern - May 2014 to July 2014

Stuff my Asian parents would be proud of:

2024 - HBO Asia Always-On Content
MARKies Awards 2024 Most Effective Use (Content)  — Gold
The Webby Awards 2024 (Social — Entertainment) — Shortlist

The Last of Us — #LookForTheLight Challenge
Hashtag Awards Asia 2024 Best User-generated Content — Shortlist
(All creative work was done by the Social Media Team at GOODSTUPH)

2018 - The Taste of Future - Young Spikes — Shortlist (Selected by HP to attend the Adobe Max Creativity Conference in LA)

2016 - Familiar Strangers - The Washington Post, The Huffington Post, Al Jazeera

2014 - The $5 Challenge - Yahoo!

2013 - What Makes You Happy? - TODAY