Out of all the seasons, the one I dislike most is flu season.

While the symptoms may be mild, but the way it spreads can get pretttyyy wild!

Sure we have meds to help with the symptoms, but perhaps what we need to cure is our apathy and lack of action when it comes to social responsibility. Because the flu virus is contractable and shareable.

Which is why there’s a need to 'Flu Responsibly'. It's the smart thing to do for us, and for everyone else too.

THE IDEA

And how do we ‘Flu Responsibly’? By blocking our coughs and sneezes, washing our hands, and popping Panadol.

We created a new 3-step ritual and a choreography to spread the message of 'Block, Wash, Pop'.

30s TVC (HK)

Block Wash Pop BTS

15" Dynamic YouTube Pre-rolls

Social Assets - Instastory GIFs

Social Assets - Facebook Filters