A prequel to the popular series, Game of Thrones, House of the Dragon is an HBO television series that portrays the decline of House Targaryen, a family of dragonlords in control of 17 dragons that once ruled the Seven Kingdoms of Westeros.

To set our social media platforms ablazed with excitement for this highly-anticipated series, and immerse our followers in the World of Westeros, we hid 17 eggs across our social media channels.

The task for our followers? To find them all and win a limited-edition dragon egg.

With an organic reach of 83 million and an organic engagement of 64 million, we definitely brought the heat with this one.

Launch Video (click to view via Instagram)

To start, we made our eggs overeasy…

Then we let it cook, and made it harder…

We even kept our followers on their toes claws…

…Before dropping the final egg!