MERCEDES-BENZ CLA

Stylish yet sporty. Elegant yet edgy. Part of the Mercedes-Benz New Generation Compact Car Range, the CLA is unlike your typical Mercedes. It is essentially the rock star of the family. Put it this way, if the C-Class was Kurt Cobain, then the CLA would be David Bowie.

Which is why during its facelift launch, we transformed the on-ground car into a concert stage and gave it the spotlight it deserved.

Much like a rockstar dropping remixes, we produced 4 print ads for this headliner. Each highlighting different features of the car — connectivity, performance, design, and space/convenience.