Earn Your Stripes

Move over, Simba! There’s a new king in our concrete jungle… 

Tiger Sugar has arrived on GrabFood. And like its namesake we brought out the competitive nature of our target audience by making them earn their stripes through social media contests. 

The prize? Pride. And Tiger Sugar, of course.

With 0% spending power and 100% brainpower, we created 5 interactive games on Instagram Stories to engage our target audience…

Frame 1: Instagram Question sticker - “Fill in the blanks”

Frame 1: Instagram Question sticker - “Guess who!”