HBO is the place to be for award-winning shows, blockbuster movies, and iconic series.
It is THE home of entertainment.

But how can we make our always-on content for Southeast Asia just as entertaining as our favourite shows?

We connected with social media users through their love language…MEMES!

The result?
A 1.64 million increase in followers across platforms.
A 261% increase in comments across platforms.
A 190% increase in sentiments across platforms.

Even the MARKies Awards 2024 double-tapped on it by giving us a Gold for most effective use of content.
While The Webby Awards 2024 swiped right on us with a shortlist for their Social — Entertainment category.

Neither my ex-ECDs nor my Asian parents have told me that you can be awarded for:
1) Always-on content
2) Making memes

Case Study Video:

Concept Board:

When Michelle Yeoh was the first Asian to win Best Actress at the Oscar 🏆, we jumped on the buzz first to win hearts 💖…

When the world was getting dolled up for the Barbie movie 💇🏼‍♀️, we doled out laughs ✨…

When it was Valentine’s Day 🌹 and we wanted to help couples HBO and bedroom rodeo 🍆💦🍑…

And when April Fools’ was during Ramadan 🌙, we helped spread love and some light-hearted fun 💚…